[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color_gradient_start=”rgba(39,180,196,0.47)” background_color_gradient_end=”#0c71c3″ background_image=”https://scallopmediaandtech.com/wp-content/uploads/2022/03/pexels-eva-elijas-7661590-scaled.jpg” custom_padding=”15vw||15vw||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”5vh||5vh||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Overpass|700|||||||” text_font_size=”45px” text_letter_spacing=”1px” text_line_height=”1em” header_text_align=”center” text_orientation=”center” custom_margin=”10px||10px||true|false” text_font_size_tablet=”40px” text_font_size_phone=”32px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”28px” header_font_size_phone=”28px” header_font_size_last_edited=”on|tablet” global_colors_info=”{}”]
BRAND AND DESIGN STRATEGY
[/et_pb_text][et_pb_divider divider_weight=”4px” _builder_version=”4.16″ _module_preset=”default” width=”23%” module_alignment=”center” global_colors_info=”{}”][/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” header_2_font=”Overpass|700|||||||” header_2_font_size=”23px” custom_margin=”104px||||false|false” custom_margin_tablet=”104px||||false|false” custom_margin_phone=”104px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”]
Build Your Highly Profitable Brand & Leave Your Competitors Way Behind.
Scallop Media and Technology Branding & Design makes professional brand strategy accessible to you with simplified, affordable systems that get profitable results for your leanly-resourced business:
[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][dipl_lottie url=”https://scallopmediaandtech.com/wp-content/uploads/2022/03/94026-webdesign-branding-motion-character-graphic.json” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/dipl_lottie][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_font_size=”37px” header_2_font_size_tablet=”37px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
What is a brand strategy?
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
An effective brand strategy is one that helps your firm stand out from the competitors, as well as from your ideal target audience, as well as from their thinking. Establish and maintain a competitive advantage by leveraging the emotional advantages and connection hooks of your Brand in a way that is sincere and authentic. Marketing and Design are not synonymous with branding. The cornerstone of a successful business is made up of these several disciplines.
Branding and business strategy go hand in hand when it comes to choosing the path your company’s commercial decisions will go. For your company, this is the foundation of your entire operation since it provides the direction and guidance needed to increase revenue and build a distinct brand.
Contact us if you’d like to learn more about how we can assist you in establishing a profitable, identifiable, and successful brand for your company.
It makes no difference whether you are a well-established company trying to expand or a start-up experiencing rapid growth spurts; we will walk you through every step of your brand-building journey.
Whether it’s in person or virtually, let’s schedule a time to meet.
Allow us to design a strategy specifically for you.
[/et_pb_text][et_pb_image src=”https://scallopmediaandtech.com/wp-content/uploads/2022/03/Women-in-office-2560×1707-1.jpg” title_text=”Women in office – 2560×1707″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][dnxte_button button_text=”Get in touch with our BRAND STRATEGIST” dnxt_button_alignment=”center” btn_icon_color=”#FFFFFF” dnxt_hover_2d=”dnxt-hover-skew-forward” _builder_version=”4.16″ _module_preset=”default” btn_fonts_text_color=”#FFFFFF” background_color=”#E02B20″ global_colors_info=”{}”][/dnxte_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#0C71C3″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”37px” header_2_font_size_tablet=”37px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
Why Create a Brand strategy?
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]
In reality, a well-executed brand strategy may help you stand out in your business by allowing you to be current, relevant, innovative, motivating, and on-trend. It contributes to the development of long-term goals for your firm. Brand management that spans all parts of your company may help you build a customer-centric culture that attracts and retains high-performing employees and consumers alike.
In order to attract the right people, your ideal consumers, and employees, you need to have a well-thought-out brand strategy. To generate high-quality leads, increase market share, achieve premium pricing points, increase sales, and close high-value deals, your company needs to create unique brand experiences across all points of contact and communication channels. Simply said, it’s critical to your company’s success.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||2px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_text_color=”#000000″ header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”34px” header_2_font_size_tablet=”34px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
How to Create a Branding Plan
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
There are many misconceptions regarding branding and brand strategy, which makes it difficult for those with no prior knowledge in the field to develop one. Because it comes before marketing and Design and sets the course for both, brand strategy can be difficult for business leaders and entrepreneurs to figure out and execute.
Even if you’re building a challenger brand, bucking the trend, or expanding into a global empire, B2B or B2C, a product or service, SME, or global business, you need to have a strong brand strategy in place. In a leadership job, you may also utilize it to build and manage your personal brand, but most importantly, it lowers your risk. In order to establish a successful brand strategy, this image provides examples of the areas that are typically covered during implementation.
It’s time to lay the groundwork for the foundation of your brand strategy.
Before any marketing, Design, or communication efforts
[/et_pb_text][et_pb_accordion toggle_icon=”\||divi||400″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_accordion_item title=”Psychology of Influence” open=”on” open_toggle_text_color=”#FFFFFF” open_toggle_background_color=”#0C71C3″ closed_toggle_background_color=”#E02B20″ icon_color=”#FFFFFF” _builder_version=”4.16″ _module_preset=”default” body_text_color=”#FFFFFF” background_color=”#E02B20″ background_enable_color=”on” global_colors_info=”{}” toggle_text_color=”#FFFFFF” toggle_font_size=”27px” toggle_font_size_tablet=”27px” toggle_font_size_phone=”19px” toggle_font_size_last_edited=”on|desktop”]
- The naming of Brands and Sub-Brands
- The Foundations of a Successful Brand
- Taglines
- What the Brand’s Goals Are
- Creating Your Own Personal Brand
Is The Purpose of the Brand? - Fonts and Symbols
- The Color Scheme
- Product or service values of a business
- Sites on the Internet and in Social Media
- Becoming Present at the Appropriate
- Moment (relative to customer-perceived competitors)
- Copywriting Styles and Signature
- Language
- The Promise of the Company
- Symbols of the Brand’s Purpose
- Product/Service Productization and
- Organizational Structure
- An artistic or photographic approach
- Customer Personas / Avatars of the Customer
- Types of Audio and Visual Media
- Personality traits and voice tone
- Marketing Materials, such as Packaging and Brochures
- The Brand’s personality (archetype, not mascots or VIPs)
- Advertising, Direct Mail, and Lead Magnets
- Using story to build a brand
- Scripts for the sale of a brand
- The essence of a business
- Promotional activities for goods and services
- Customer’s Perspective and Experience
- Thought-Provoking, Blog-Provoking, and Newsletter-Provoking
- Involvement of other companies and their brands
- The Brand’s Future: A Detailed Plan
- A Guide to Creating Your Company’s Brand
- Leadership Development and Brand Induction
- Employee Education and Training, Cultural Development, and Brand Induction
[/et_pb_accordion_item][/et_pb_accordion][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Overpass|700|||||||” text_text_color=”#FFFFFF” text_font_size=”26px” background_color=”#0C71C3″ custom_padding=”7px|14px|7px|14px|true|true” global_colors_info=”{}”]
First
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
Having a distinct identity being renowned, trustworthy, and well-liked are just a few of the ways a brand can command a premium price, persuade customers to buy, and raise revenue.
Because these qualities influence business decisions, communication strategies, design execution, and marketing efforts of each given Brand, they serve as a road map.
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Overpass|700|||||||” text_text_color=”#FFFFFF” text_font_size=”26px” background_color=”#0C71C3″ custom_padding=”7px|14px|7px|14px|true|true” global_colors_info=”{}”]
Second
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
Offerings are communicated to customers through a variety of mediums, such as print and online advertising campaigns and collateral materials.
Your Master Brand Strategy Document, which contains all of the first column’s outputs, acts as a road map for them. Brand messages, visual language, and context are formed once the factors that make it unique to its customers and stakeholders are uncovered in stage one of the process. Step two is implementing the approach you’ve devised in order to increase your Brand’s visibility, credibility, and bottom-line profitability.
[/et_pb_text][dipl_lottie url=”https://scallopmediaandtech.com/wp-content/uploads/2022/03/39685-arsd.json” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][/dipl_lottie][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” quote_text_color=”#E02B20″ global_colors_info=”{}”]
Just a quick reminder: your Brand Style Guide may only be finished once you’ve completed all of the steps outlined in the right-hand column above, including designing and producing your brand identity materials.
Because the guide’s content is made up of entirely developed materials, a brand-style guide cannot be established until the creative process is complete. After going through the creative process, they are then assembled in the guide in the same manner that a movie or a commercial cannot be made without a script and performers.
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_text_color=”#0C71C3″ header_2_font_size=”37px” header_2_font_size_tablet=”37px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”][/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#0C71C3″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_text_color=”#000000″ header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”34px” header_2_font_size_tablet=”34px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
Branding Your Long-Term Brand
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”16px” global_colors_info=”{}”]
The brand strategy may lead the development and implementation of your company’s product or service structure, as well as it’s brand collateral and competitive issues when done appropriately. To put your brand strategy into action is guided by its outputs, the action plan for putting your Brand to work—the communications system that provides structure and guidance for all points of contact within your organization and externally with your stakeholder and customer. All of your company or organization’s communications, no matter how small or huge, online or off, must be consistent and cohesive over the course of your existence, and this stems from your brand strategy. If you’re not sure why having a consistent and congruent brand image is so important, read on. Confidence in a brand’s relationships with customers or its corporate culture can be caused by a lack of consistency in the Brand’s behavior. It is possible for a firm’s sales and staff morale to decline if the public does not have faith in the company.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_text_color=”#000000″ header_2_font=”Overpass|700|||||||” header_2_text_align=”center” header_2_text_color=”#000000″ header_2_font_size=”34px” header_2_font_size_tablet=”34px” header_2_font_size_phone=”37px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]
Work with Us to Create a Unique Branding Strategy!
[/et_pb_text][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]
An important aspect of a good brand strategy is defining what is unchangeable and what can be changed. The Brand’s strategy, on the other hand, will not change. Regardless of the strategies employed, the Brand’s core concept and DNA remain unaltered.
In order to help you build a distinctive brand while also getting the most return on your investment, we’ve designed three alternative ways to work with you.
Based on your selections, we’ll help you choose the best branding solution for your business:
Please get in touch with us as soon as possible so that we can help you expand your business and leave your competition in the dust.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]